People often start searching with broad results in mind. However as they get closer to making a decision, they narrow the results by adding more keyword to their search. The "long tail" in search can be anything from three words to as many as seven or eight. It is of critical importance to establish a web presence that shows up when your potential customer enters that longer keyword phrase in the search box. This means that you most likely will need a detailed keyword analysis to find out what your customers are really searching for with their keywords.

Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

Thorough keyword research should be a good asset to the overall website success.

Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords. The term ‘long tail’ is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords.

A long tail keyword is something like ‘Small Business Website Designer’ while a short tail keyword is something like ‘Website Designer’.

We consider the advantages of  both the short and longtail keyword phrases and implement both options into your Internet marketing campaign.