The Internet is a medium that should be open to everyone. However, perception often differs from reality and as such surfing the web can sometimes be a rather exclusive, rather than inclusive experience.

Poor accessibility means that everyday activities carried out online - checking email, reading a news story, buying flight tickets or balancing bank accounts - become a nightmare for many disabled surfers.

The good news, however, is the net is getting easier to use and there are many commendable efforts made by organisations to improve accessibility for the over half-a-billion people in the world who are disabled in one way or another.

Under the Disability Discrimination Act, companies such as ourselves must ensure that content is accessible to all users. Accessibility for everyone is very important to us. We regard it as another challenge for creativity and innovation and not as a barrier. We strive to create a professional and accessible site that can be enjoyed by everyone.

What is accessibility? Accessibility basically entails providing flexibility to accommodate each user's needs and preferences. In an Internet context, accessibility means making computer technology such as web pages and applications/software more useful and flexible to an individual needs.